Branding, Illustration, Advertising, Typography, Packaging, Product, Website, Print Publication, Animation, UI (User Interface). All of the following quotes (denoted by “) are from the Oxford English dictionary.
Branding – “distinctive wording or design used to identify a particular brand”.
Notice the word ‘logo’ isn’t used. The branding isn’t a logo, the branding is everything that tells the story of a brand. Colours, images, style, type. The branding is you giving the ability to identify. The reference above is for a Latin American Hostel chain called Selina, created by Squat New York. This branding celebrates Latino culture’s vibrance and energy. Each hostel is outfitted with it’s own unique ’tile’ which tells you all you need to know about the destination. With each location being different, it’s great how they have mad the brand consistent throughout all the destinations. https://www.squatny.com/digital-creative-branding-projects/case-study/selina/
Illustration – “a picture illustrating a book, newspaper, etc”.
An Illustration to me is a visual explanation, whether thats digitally or by hand. Rukkit, an illustrator and artist from Bangkok, uses bold line work and vivid colours in his artwork. His work usually focuses on animals combined with contemporary juxtapositions. He distorts natural elegant forms into geometric compositions with modern messages. https://www.behance.net/rukkit
Advertising – “describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance”.
Advertising is a part of marketing. The act of advertising in design is largely an image or campaign used to direct, inform and create publicity. The above billboard was designed by BBC Creative for an upcoming tv show. In the daytime it is nothing more than a few wooden stakes on a white background which in itself is a striking ad campaign. This piece comes alive at night where a shadow is formed in the shape of Dracula. https://www.bbccreative.co.uk/projects/dracula/
Typography – “the art or procedure of arranging type or processing data and printing from it”.
Quite simply, typography is the manipulation of the written word, through physical or digital means. This example by Pentagram is a very simple use of an event title, becoming the basis for the whole branding of the event. The typography is clean and legible despite being cropped on every side. https://www.pentagram.com/work/london-design-festival-2016
Packaging – “materials used to wrap or protect goods”.
This could be seen as a tangible object or just simply the presentation of an event or service. These Brewdog sour beer designs by Leeds based agency Robot Food are fantastic. The eccentric colour palette, illustrated landscape and minimal typography really convey the essence of a sour beer. To the average consumer, these cosmic art pieces are sure to delight. https://www.robot-food.com/work/overworks-cosmic-crush/
Product – “an article or substance that is manufactured or refined for sale”.
Every manmade object that we use and interact with has been the result of product design. Tesla’s Cybertruck, such an unusual and striking design that it doesn’t seem real. Made to subvert expectation and create uproar, the electric car company in California surprised the world with the Cybertruck reveal. Designed to take a beating and turn heads, the truck is surely an excellent example of product design selling a product.
Website – “a set of related web pages located under a single domain name”.
Anything accessed via a web browser. This website for Pest Stop Boys in the UK is fun, informative and new. I never thought I’d see the day where I could have so much fun on a pest control companies website. Designed by UK based Herdl, this site shows how creative designers can get when it comes to designing for web. Gone are the days of being too hard to code. If you can think it, someone can develop it. https://www.peststopboys.co.uk/
Print Publication – “a book or journal issued for public sale”.
The act of designing a printed material. This magazine designed by Hybrid Design in California represents the coming together of materials. They have used different colour processes and finishes throughout the publication. They have also used a multitude of different paper stocks and binding styles. Hybrid Design are know for creating amazing printed experiences that truly push the limit of print design. http://hybrid-design.com/project/mohawk-maker-quarterly-15-materials/
Animation – “the manipulation of electronic images by means of a computer in order to create moving images”.
Animation is creation and use of motion. The science YouTube channel Kurzgesagt are a German motion graphics agency. They tell stories through the use of animated videos. Their videos are always extremely well made and researched. https://www.youtube.com/user/Kurzgesagt
UI/UX (User Interface/User Experience) – “the means by which the user and a computer system interact, in particular the use of input devices and software”.
How we interact with digital devices. This app by Swedish design studio Studio Ahremark is aimed at providing a safe and friendly streaming service for children. KiddOS is very charming, simple and easy to navigate. The studio have done a great job making the design appeal to a broad audience but primarily given it a soft friendly environment for young children. User Experience give the user an easy path to follow, giving straightforward headings and clear words. https://www.studioahremark.com/kiddos-app
Design that breaks definitions – Digital Recomposition
I recently came across an artist called Charis Tsevis while browsing Behance.net. His work immediately stood out to me as being beautiful and different. He uses mosaics to create wonderful illustrations and compositions. This piece on the Tokyo 2020 olympics is wonderful because it combines an ancient Japanese art and a modern compositional aesthetic. He describes himself as a visual artist which is quite a broad term. The term I would use for this artwork would be, a digital recomposition. Taking something broken or fragmented and forming it back together in a different way/medium. https://tsevis.com/kintsugi-2020